Link building your way to SEO success
If money makes the world go round, then links make the World Wide Web go round. Links are how we move from page to page on the Internet and the means by which we access the almost infinite amount of information available online. Since links provide simple navigation, they make your website – and the Internet as a whole – more useful and more usable.
In terms of SEO, though, external links (known as ‘backlinks’) provide incoming traffic to our websites and, since they are usually coming from unaffiliated URLs, search engines regard these links to be great indicators of popularity and value in the online world.
This means that the algorithms – employed by search giants like Google, Bing and Yahoo to determine the indexing of their search engine results pages – put great emphasis on backlinks as an individual ranking signal. The more backlinks your website has the more traffic it will generate and the more visible it will become to the search engines.
So, we’ve established that more links mean more direct traffic and that link score is a major factor for search engines in determining where your website is ranked – but these aren’t the only benefits of link-building. Another major advantage of obtaining high-quality links is that they build user trust in your website.If a user sees a link to your website on another site that they respect, it stands to reason that their level of trust in what you’re offering is likely to increase.
With benefits such as those mentioned above, and many others, it’s no wonder that SEO experts rely heavily on link building as one of the most effective tools in their arsenal, in the never-ending battle to deliver top search engine rankings for their clients’ websites.